MasterClass: New York City Transmedia Center

Mar 19, 2012 No Comments by

In a new Master Class at Columbia Business School, NYC: Innovative and Entrepreneurial Solutions to the City’s Complex Challenges, six student teams collaborated with mentors from the private sector to develop recommendations addressing New York City problems. At the end of the fall 2011 semester, each student team presented their solutions to representatives from the New York City Mayor’s Office.

Students from this team crafted a strategic plan for a digital media center that would support the rapidly expanding “transmedia” space — those working in digital advertising, interactive entertainment, and social media.

To learn more about the Master Class Program, visit http://www.gsb.columbia.edu/masterclasses

 

Transmedia

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